• Do you work closely with your partners?
• Is there a sense of commitment in the partnerships?
• Have you aligned goals and enabled open communication?
• Are your details documented?
If you can answer “yes” to these questions, you’ve probably provided your company with some protection against supply shortages during a crisis. You’ve made your company a customer of choice.
If the supply of a product becomes limited, the supplier will almost certainly provide it to those customers that are most meaningful to its ongoing operation.
Having first access to a product in such a situation is just one of the benefits of effective collaboration. Favored customers also gain through working with the supplier’s top employees and purchasing at the best possible rates.